The CEO and chair of Take-Two, Strauss Zelnick, has said that video games will look “realistic” within ten years. Speaking at the UBS Global TMT Virtual Conference – as reported by GamesIndustry.biz – the exec said that technological advances would allow developers to be more ambitious. This includes making games that look identical to live-action. “I’m guessing [Take-Two’s] business in ten years looks very different than it does today in the same way that it looks very different today than it did ten years ago when there was no mobile business and no recurrent consumer spending,” Zelnick said. “And I can’t quite say what that will involve, but I think what you’re going to see is technology will allow our creative folks to do things they’ve never been able to do before, including making games that look exactly like live-action. “Some of what we do now looks a lot like live-action, but it’s still animation. In 10 years, you’ll have the option if you want to make things that look completely realistic, all done inside a computer, never mind all the other advances technology will enable.” Photorealism has long been a goal for the games industry. Back in 2015, a mod for Rockstar’s Grand Theft Auto V made the game look almost photo-realistic.